Custom packaging goes beyond simply packaging your item. It can help make your small business appear professional and makes your products distinguish itself from other products. If you have a small-scale company in Pakistan packaging could aid in building trust with customers and help your brand to recall.
For a great custom-designed packaging, follow steps given in this article. These steps will assist you to design packaging that is compatible with your product, displays your brand’s identity and will work well with your budget.
Let’s begin!
Select the Right Packaging Type
The first thing to do is to choose the appropriate sort of packaging. This is contingent on the dimensions, shape and nature of your product. For example, smaller items like jewelry require strong boxes, while clothing can be packaged in plastic bags or paper envelopes. Food items are often packaged in containers that are sealed.
The right type of packaging is essential since it protects your product and gives the first impression of your product when buyers receive it.
Pick the Best Material
Once you have decided on the kind of packaging you want to use, it is time to choose which material to choose. There are many options available that each have different prices and appearances.
Cardboard is durable and ideal for boxes. Kraft paper is ideal for environmentally friendly packaging. Plastic is a great option for packaging that is waterproof. For high-end items it is possible to use bags made of fabric.
If you can, select materials that can be recycled easily. A lot of customers today choose businesses that are concerned about the environment.
Design the Look of Your Packaging
The design element is where your creative flair is a key element. Your packaging must clearly display your brand’s identity. This includes including your logo, company name, as well as the colors of your brand.
Keep the layout simple and clear. Don’t add excessive graphics or words. A clean design appears much more sophisticated and much easier to print.
Make sure that your logo is placed in a place that’s easy to read. Choose fonts that are clean and easy to comprehend.
Add Important Information
The packaging you use should also contain pertinent information. It could include your contact number, web address or social media sites. When it comes to food items include ingredient names and expiration dates. For washing clothes, washing directions can be helpful.
These little details allow customers to feel confident about your product. This also demonstrates that your company is committed to providing accurate details.
Choose the Right Printing Method
The quality of the printing will affect the final appearance of the package. For small-scale companies in Pakistan digital printing is usually the best option. It is ideal for small production runs, as well as designs that are full color.
For large orders, offset printing could reduce costs. If you’re using fabric bags, then screen printing is an excellent alternative.
Contact a reputable printing company like OkPrintings.com.pk to find out which option best suits your needs and budget the best.
Use Colors That Match Your Brand
Colors play an important impact on the design of packaging. The bright colors draw the eye and make soft colors more refined. Choose colors that complement your style of business and style.
If your product is handmade or natural, organic colors like green, brown or beige can work. For contemporary fashion brands, striking colors such as black, red or gold create an impressive impression. The color of your packaging must fit the style of merchandise you are selling.
Think About Customer Experience
Customers will notice the way packaging feels once they hold it, and also how easy to open. If your package is difficult for them to access, this will cause customers to be frustrated. If the packaging feels too thin or flimsy customers may be skeptical about whether the product is of good quality.
Make sure your packaging is accessible, but still secure enough to safeguard the contents. If you have the funds to do so, a personalized thank-you note or a tiny sticker with a nice message can make a good impression.
Check What Other Small Businesses Are Doing
When you are deciding on your design, it is helpful to study the products your competitors are using.
Go to local markets, look up online shops, and observe the way other small-scale companies in Pakistan pack their goods. This can give you new ideas and can help you avoid copying another’s fashion through accident.
Test Your Packaging Before Bulk Printing
Before placing a large printing order, always test your design. Print a small amount and then pack the product in.
Examine how the product is shaped and looks. Ask your family or friends for honest opinions. This helps you catch tiny mistakes and saves you money in the future.
Stay Within Budget
A good custom-designed packaging design doesn’t require a lot of money. Simple designs and quality printing generally work better than elaborate designs printed with poor quality.
Start with a small budget in case your budget isn’t too big. When your company grows and expands, you can enhance your packaging step-by-step.
Final Thoughts
Custom packaging is a wise investment for small-scale companies. It protects your product, boosts the visibility of your brand, and lets customers know they’re buying from a professional business.
When you choose the appropriate materials while keeping the design clear and adding relevant information and testing prior to printing in bulk, you can make packaging that will fit your needs and budget.
For top-quality customized packaging in Pakistan you can always count on OkPrintings.com.pk to assist in bringing your idea to life.
