In the constantly evolving world of product and business branding, Finding effective strategies to differentiate yourself from other brands is essential to establishing the brand’s identity. One approach that has been gaining a lot of traction and has proved to be an effective game changer is custom packaging.
The days of plain, basic packaging that does not make a lasting impression on customers during the process of unboxing.. In this blog post, we’ll go deeper into the top benefits of personalized packaging and discuss how you can enhance your brand, increase customers’ loyalty, and ultimately drive the success of your business.
Why Should Companies Use Custom Boxes?
The investment in custom boxes is not just an expense. It’s an investment that can yield significant benefits and a substantial return on investments for brands.
Here are the four main advantages of corrugated containers made to order:
Enhanced Product Protection
Products that are damaged can be costly. Consider the financial costs of replacing, repackaging, and re-shipping an item and the indirect cost that comes with dissatisfaction from customers, as well as the environmental cost of using additional materials and fuel to pack and ship a new product.
Custom-designed boxes reduce this risk and also save you costs by cutting down or eliminating the cost of damages.
The custom fit and design are specifically designed for your product, taking into consideration the weight, dimensions, and transit route. The structural engineer will look at the most appropriate material characteristics that will maximize the protection of your product and efficiency in shipping, including flute size and the value of ECT.
Additional protection elements, like Hexpand or foam inserts, are also customized and added to improve security.
A Better Brand Experience
Custom-designed boxes are powerful tools to promote branding and marketing. They’re an effective instrument that can be utilized to communicate clearly your brand’s message, values, and character when a customer makes a purchase.
If paired with a full-color print, the custom packaging is an effective way to leave an unforgettable impression on your customers.
When viewed from the perspective of shopper psychology, packaging affects perceptions and enhances branding recognition and recall. The tactile and visual elements of packaging trigger emotional reactions that influence the consumer’s expectations and perceptions of products.
Think about the stark contrast that you get when you receive a simple brown box to a carefully branded and printed box and how that initial impression can be extended to what you expect from the product that is inside.
An Improved Consumer Experience
Custom boxes are not only an excellent way to market before the sale, but they also provide better customer experiences after the sale. Custom packaging designed with the customer in mind will reduce anxiety and provide an enjoyable experience when unboxing. A customized box could earn earned media when customers post pictures or videos of their experience of unboxing via social networks.
The word of mouth spreads quickly and provides an excellent opportunity for word-of-mouth marketing when done properly.
Custom packaging can make returns simple for shipments made through e-commerce. Structural design elements designed for ease of return for customers, like the integration of the double tape striping into mailer boxes, benefit companies, and more customers prefer online shopping.
Promoting Sustainability
Today’s consumers are interested in sustainability, and custom packaging is a major advantage for brands that are environmentally conscious.
Corrugated boxes are constructed of renewable resources, such as post-consumer and post-industrial recycled materials and responsibly harvested wood. The structural designer is able to optimize customized boxes further to make use of fewer materials and eliminate the requirement for filling voids, which makes the boxes more eco-friendly than their bulky stock box equivalents.
To highlight your brand’s sustainability ethos, you can also customize the message printed on your box to inform customers on the best way to make use of your product, how they can discard it in a responsible manner, and how to recycle the packaging afterward.
Items Are Protected When They Are Being Transported
We’ve discussed this before; however, it is worth noting. If you decide to take the easy route and don’t secure your possessions during transportation, you risk having the products arrive damaged or broken.
It’s impossible for the damage caused by a product to upset customers and make them less likely to purchase from you in the future.
The addition of custom packaging to your eCommerce shipping costs nothing. In reality, it’s more of an investment in the protection of your product to ensure your customers are satisfied and to avoid expensive return costs.
Final Thoughts
Customized packaging has proven to be an effective way to raise brands, increase customer loyalty, and gain an advantage in the market. Through creating memorable first impressions, increasing brand recognition, adjusting packages to match the products, encouraging sustainability, and increasing customer loyalty, companies can reap the numerous advantages of personalized packaging.
In the digital age, in which every moment of unboxing can be instantly shared with a worldwide audience, investment in custom packaging is more important than ever before.
